Recipe: Track E-commerce Conversions Like a Pro
Follow this recipe to implement robust e-commerce conversion tracking with Smart Track. Learn how to capture add-to-cart, checkout, and purchase events for actionable analytics and higher ROI.
Ingredients
- Smart Track Script
- Your E-commerce Website
- Add-to-Cart Event
- Checkout Event
- Purchase Event
Instructions
- Install Smart Track: Add the Smart Track script to your website's
<head>section. - Track Add-to-Cart: Fire a custom event when a user adds a product to the cart.
- Track Checkout: Send a checkout event when the user starts the checkout process.
- Track Purchase: Send a purchase event with order details when the purchase is completed.
Why Track E-commerce Conversions?
Tracking conversions is essential for optimizing your sales funnel, understanding user behavior, and maximizing revenue. Smart Track makes it easy to implement best-practice analytics for any e-commerce platform.
- Measure add-to-cart and checkout drop-offs
- Attribute sales to marketing channels
- Optimize product pages and checkout flows
- Improve ROI with actionable insights
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